The Importance of Trust

Built on a quality foundation of unwavering ethics and quality workmanship we created the Pluma Leadership Minute (heard on 770 KKOB-AM) as a way to share insights with influential people, like you!

Today’s Pluma Leadership moment focuses on General Anthony McAuliffe, commander of the 101st Airborne Division.



Leaders are only as effective as the trust their followers give them. One such leader was General Anthony McAuliffe. 

During World War II, the Battle of Bastogne.  General McAuliffe’s 101st Airborne Division was surrounded by the German Army.

The weather was miserable, it was the middle of winter in what appeared to be a no-win situation. He had faith in his soldiers that they would hold their ground until help came.

When the Germans asked for his surrender, the general responded to the German General with a one-word answer, “nuts!” 

Confused, the Germans delayed giving time for the 4th Armored division to provide reinforcement.

The stand of the 101st Airborne at Bastogne represents the epitome of leadership and courage.  General McAuliffe’s leadership, and the corresponding courage of his soldiers is one of the great moments of military history.

Trust and respect between leaders and employees are essential to success.  A team that operates with trust and respect can accomplish anything.

General McAuliffe went on to become a four star General.  He will forever be known for his leadership at Bastogne.


Leaders, what is your “nuts” moment?